📻 How a podcast could be the answer to your networking problems, Tips from my team, and more!

Welcome to your Friday morning dose of everything that matters in the world of business, finance, entrepreneurship and my life! If you want ‘agenda free’ news, top tips, tried and tested strategies and a bit of my banter, then you’re in the right place!

This week you’ll find:

🤔 MATT’S CHAT’S: How a podcast is the ultimate networking tool, and why you should have one too.

📈 SEXY STAT: What the Queen of Pink can teach us about marketing. (That's Barbie, not me!)

🗞️ NEWS ROUND-UP: All the latest business news fresh from the Matt Haycox Daily 30.website including Twitter’s rebrand, Kim Kardashian’s billions, new consumer regulations coming in to force and more.

🎙️PODCAST: This week on The Matt Haycox Show, I interviews tabloid regular Kerry Katona. From phone hacking to marrying her mum's drug dealer, to Only Fans and more!

🗣️ TEAM TALKS: Members of my team share their top tips, tricks and hacks to increase your efficiency and grow your business.

🔦 SPOTLIGHT: Shining a light on someone you need to know about. Influencers, mentors and inspiring individuals.

📸 THE BIG PICTURE: A picture that is definitely worth more than 1000 words.

🕺 SOMETHING SOCIAL: A quick link to my social media. This week we are going back in time!

🤝 SHARING IS CARING: Tell your friends and I will be your friend! Oh, and there are rewards in it too.

🧏‍♀️ THE LAST WORD: One last thing before I go…..

Want more Matt? Matt Haycox Daily is now available as a podcast. From getting this Friday newsletter in audio form, to hearing quick daily tips or the latest news stories, make sure you check it out and subscribe. (PS. It's a different podcast to The Matt Haycox Show so make sure you have both!)

🤔MATT’S CHAT’S

I am writing to you from Spain this week, where I am settled in for the next few weeks dodging the Dubai sun. (First world problems!)

I was in the UK earlier this month where I recorded a batch of new podcasts that will be released over the coming months. Last week saw the release of my Tom Skinner interview and this week is Kerry Katona, who you can read more about down below in the podcast section.

People often ask me why I have my podcast. What the reasoning behind it is. What the benefits are.

Becoming a podcast host was never part of my original game plan, and I actually fell in to it completely by accident around 5 years ago now. But I can tell you that having a podcast is one of the best networking tools available to you, and I thoroughly recommend that EVERYBODY has their own podcast! 

Read on to find out why……..

I didn’t really start creating content of any kind until late 2018. I had regularly worked with PR companies over the years to get stories in to the media, grow my profile and manage my reputation. But I had never really done anything on social media other than post a few pictures of my lunch. (I didn’t have a dog to show off!)

My PR agency at the time had been pushing me to start creating some social content for a while, things that could showcase my expertise, but like most people I found excuses not to do it because I was worried about being trolled online.

After avoiding it for about 18 months I finally gave in and made my first piece of content. I remember it like it was yesterday! I was in Miami for a 3 day Grant Cardone Business Bootcamp and went for a walk down the beach on the first morning to record a selfie style video of my talking about where I was and the importance of getting out of the office to opportunities like this to grow your mind, expand your knowledge and make new connections.

I re-recorded it about 26 times. I got a version I was ‘happy’ with. I gritted my teeth, posted it and ………

Nothing! Barely even a like, no comments, but certainly no trolling!

I was relieved obviously but also realised it wasn’t that bad after all and I had totally unnecessarily delayed my start date by 18 months. (I tried to find the video to share with you but I think I have deleted it! But I found another one I recorded on that same day after the event. Read to the end of the newsletter and you will find it! But don’t be mean!)

So that’s when I went all in. Making content for Instagram, Facebook, Twitter - TikTok wasn’t really a thing back then - and also launching a YouTube channel where we then used the audio to create a podcast on Apple, Spotify and all other podcast hosts.

I didn’t start with a plan, I just started making content because I knew that having a presence on multiple social platforms and podcast networks would take care of my personal brand on most of the 1st page of Google.

My early podcast interviews were horrible! I can’t even watch them back! Back then I used to work off an identical set of around 20 questions for each guests, and even I got bored asking everyone the same things every time!

The first big turning point for me was when I interviewed Levi Roots, probably the biggest success story from the Dragon’s Den. I was sat there the night before the interview thinking to myself ‘Why the fuck do I want to ask Levi these boring questions that I ask every guest? I have got so many things I would love to know the answers to’. And there and then I made the decision to change the format and ask the questions I wanted to know the answers to, because I knew my audience would want to know them too.

I can hear you asking ‘Lovely story Matt, but you told me you would tell us why we needed to have our own podcast and why it would benefit us. Come on!’

Well, 5 years later I have interviewed over 250 guests. I have met some of the world's biggest CEO’s, best-known celebrities, and most inspiring individuals, and been able to ask world experts questions that I needed the answers to.

Are you with me yet?…..It is the podcast that has allowed me to do this! 

Having a podcast is like being the host of your own TV show. It gives you a framing and perception that you just don’t have without it.

Can you imagine calling up someone you don’t know (especially an uber-successful person or celebrity) and saying ‘Hey lets go for lunch and let me ask you a few questions’?! If you are lucky they won’t call the police! But you certainly aren’t getting to meet them.

Now imagine they receive this call instead ‘Hey…… I am calling on behalf of The Matt Haycox Show podcast to ask if we could host you for an interview. The show has been downloaded over 1 million times and goes our all over social media and to our subscriber database. We would love the chance for you to share your message and promote whatever is important to you.’

Slightly different right?

Obviously, once you meet your guests it is down to you to build a relationship and make a long-term connection out of them - but I am an expert at that and if you are back here next week at the same time I will teach you how to do it too!

As well as your podcast giving you the chance to meet great guests, it is also a chance for you to showcase yourself to potential business partners and customers.

If you promote your podcast in the right way it should rank highly when people Google you. So when someone who doesn’t know me is looking to do business with me and they search me to find I am sat down talking to well known CEOs, members of the Royal Family, their favourite musicians and more, think how powerful that is in positioning me before I even walk in the room or pick up the phone?

So if you were planning on asking me why I have a podcast, hopefully you will now be asking yourself why you haven’t got one! Because you are missing out on great opportunities!

If this is resonating with you and you are ready to make the leap yourself then reply to this email to tell me, and I will put together a guide for you of all my top tips on how to launch and promote your podcast.

I hope you enjoy this week’s newsletter. Thanks to everyone who filled in the survey form yesterday. The winners are announced at the bottom of this email.

📈 SEXY STAT:

$150 Million

The size of the marketing budget for the Barbie movie

$150 million spent on marketing for a movie that 'only' cost $145 million to make. The perfect example that THE BEST KNOWN PRODUCT BEATS THE BEST PRODUCT EVERY TIME.

If nobody knows you then nobody will do business with you. It applies to your product, your business and your personal brand.

Are you investing enough in marketing? Got any great marketing stories we need to hear? Drop us a line!

🗞️ NEWS ROUND-UP:

LATEST NEWS: NATWEST BOSS RESIGNS AFTER NIGEL FARAGE LEAK

BUSINESS: TWITTER'S REBRAND LEAVES USED DISAPPOINTED AND CONFUSED

MONEY: ONLINE LEGAL SERVICES TO UNDERGO COMPETITION & MARKETS AUTHORITY REVIEW

MONEY: NEW CONSUMERS REGULATIONS COME INTO FORCE THIS MONTH

MONEY: PARENTS CONTRIBUTIONS TO UNDER 18'S PENSIONS SOAR

BUSINESS: KIM KARDASHIAN & LVHH ARE AMONGST THE BIG FASHION PAYDAYS

READ ALL THE NEWS ON MATT HAYCOX DAILY >

🎙️PODCAST:

Every week I sit down on my podcast The Matt Haycox Show to chat with inspirational and exciting guests who have a story to tell. And this week certainly doesn’t disappoint with the stories!

Love her or hate her, there aren’t many people who don’t know or have a view on tabloid queen Kerry Katona. Whether you know her from her days in one of the UK’s biggest girl bands, her multiple relationships to some interesting choices in men, her unstoppable mouth in the press, or her recent move on to Only Fans, undoubtedly you know her and have an opinion.

So can this latest podcast help change your views?!

Incredibly outspoken, with zero filter, Kerry holds nothing back as she talks about:

❄️ Taking her first drug with her mum at 14 years old. ‘She told me it was sherbet!’

🎤 Joining open of the UK’s biggest girl bands and quitting days before they hit the big time.

👨‍👩‍👧‍👦 Her multiple relationships and questionable choices in men. ‘So I married my mum’s drug dealer!’

📰 Her abuse at the hands of the national press.

💵 Her recent success on Only Fans. ‘No, you can’t have a discount Matt!’

And much much more!

Kerry might not be your immediate choice for a business podcast, but there are many lessons and takeaways from a lady who has lived a dozen lifetimes in the last 30-plus years. You will be shocked and you will certainly be entertained, so click here to listen now!

If you haven’t subscribed yet then please do and leave a 5* review. The better your reviews the better the future guests. Win : Win!

🗣️TEAM TALKS:

• CHATGPT 4 PLUG INS: We are loving the Link Reader extension. It's great for comparing content, getting a quick precis of crucial information fast and is really helping to speed up the content creation process.

• EXPLODING TOPICS: Exploding topics trend-spotting algorithm identifies under the radar industries, products, and categories… months or years before they take off.

• SHOPIFY AND ROKU: partnering up to let viewers buy products from their TV with one click of their remote. After seeing an ad for a Shopify retailer, Roku viewers can press “OK” on their remote to learn more about the product and purchase it directly from their TV with pre-stored payment and shipping info.

• WIX: Wix's AI Site Generator, powered by ChatGPT, can generate a complete website, including text, images, and a unique site design in a matter of seconds after receiving basic prompt inputs from the user.

• TIKTOK: is now letting users post written content as a way to give “the written creativity we've seen in comments, captions, and videos a dedicated space to shine.”

• AI: Top tech companies, including OpenAI, Alphabet, Meta, and Amazon, pledged to develop an AI-generated content watermarking system with the White House.
  

 🔦SPOTLIGHT:

 📸THE BIG PICTURE:

 📱SOMETHING SOCIAL:

 🤝SHARING IS CARING:

TELL YOUR FRIENDS AND GET REWARDED! 💰 🛥

When I love something I always share it with my friends! And if you do too then this newsletter has got you covered! Share it with your mates and wider connections and get access to exciting rewards. Even though our full reward programme is still in the works, any referrals you make now count towards it. Plus, one of the rewards is a weekend in Dubai with me for an incredible business immersion experience and yacht dinner. Spread the word and join us in Dubai!

(PS my current biggest refer is STILL Elena, can you beat her?! She does have 108 cousins though so plenty of people to go at!)

 🧏‍♀️THE LAST WORD: